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Rowena: La Dolce Vita Collection
Project type
Campaign
Inspired by the romance of Mediterranean summers, the La Dolce Vita Collection captures effortless elegance through lightweight linens and timeless silhouettes. Each piece is designed to channel leisure and sophistication. I directed the creative vision from design through execution, shaping the collection’s branding and campaign narrative while producing shoots that positioned the line across social platforms and e-commerce.














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