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Equinox Willis
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Rowena: La Dolce Vita Collection
Project type
Campaign
The third collection for my clothing brand. Coming back from a semester abroad, I was inspired by the romance of the Mediterranean summer and the effortless elegance that comes with it. Each piece in the La Dolce Vita Collection is designed to balance leisure and sophistication. I directed the creative vision from design through execution, shaping the collection’s branding and campaign narrative while producing shoots that positioned the line across social platforms and e-commerce.














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